Google pips Microsoft to UK super-brand crown

Posted on February 27, 2008
Filed Under Vnunet |

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Guy Dixon, vnunet.com, Wednesday
27 February 2008 at 00:00:00

Search giant is number one business brand in the UK

Google is the number one business brand in the UK, according to the latest
Superbrands survey. The search giant came in ahead of the BBC, The Financial
Times and British Airways, but will draw the greatest pleasure from pipping
arch rival Microsoft to the top spot. Apple, meanwhile, has dropped out of the
top 10 despite the arrival of the iPhone, Apple TV and MacBook Air. The survey,
which was drawn up by senior business leaders, canvassed the opinions of 1,500
professionals. Top 10 business brands: 1. Google 2. Microsoft 3. BP 4. BBC 5.
Glaxosmithkline 6. Rolls-Royce Group 7. Financial Times 8. British Airways 9.
Fedex Express 10. Hertz

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